National Sales Manager

About the role

The National Sales Manager will lead the development and execution of the sales strategy across the country, ensuring revenue growth and market share expansion in the FMCG food sector. This senior position requires strong analytical abilities, hands‑on leadership, and fluency in both English and French.

Key responsibilities

• Prepare and manage the market budget forecast.
• Achieve Sell‑In, Sell‑Out and turnover targets for the fiscal year.
• Design, implement and monitor quarterly action plans.
• Maintain and optimise sales support tools.
• Report market conditions regularly and propose operational improvements.
• Ensure field personnel compliance and daily coaching of the sales team.
• Oversee GTM (sales force automation) deployment, monitoring, feedback and KPI improvement.
• Analyse competitor product, packaging and offer strategies.
• Update BOM and price tracker across categories on a monthly basis.

Required profile

• University graduate degree; postgraduate qualification in Marketing or a related social science is a plus.
• 5‑7 years of sales and marketing management experience, preferably in the food industry.
• Deep understanding of FMCG markets, distribution channels, competitor activity and consumer behaviour.
• Fluent in English and French.

Required skills

• Proficiency with GTM (sales force automation tool).